For digital publishers
The traffic model changed. Your business doesn't have to break.
I've led teams at some of the most-read publishers on the internet and driven more than 100 billion content sessions. I help publishers rebuild search, social and operations for a web where the platforms answer first.
What's changing
Three pressures I hear about every week.
Search is answering instead of sending
AI Overviews and chat assistants absorb informational queries, and Discover swings week to week.
Social referral has collapsed
Platforms reward native content and on-platform viewing, so the old link-sharing playbook no longer pays.
Teams are built for the old model
Newsroom roles, workflows and KPIs were designed for pageviews that are no longer guaranteed.
How I help
Four practices, built for publishers.
SEO & GEO
Discover volatility, AI Overviews eating informational traffic, and newsroom workflows that weren't built for either.
Explore the practiceSocial & Video
Falling referral traffic, platform-native video, and newsroom social teams stretched across too many platforms.
Explore the practiceOperations
Newsrooms and content teams retooling for AI, flat budgets, and platform partnerships that change every year.
Explore the practiceProprietary Technology
Content intelligence, Discover and search prediction, internal linking and newsroom analytics.
Explore the practiceServices
What I can do for publishers.
Every service here can stand alone or run as part of an ongoing engagement.
SEO & GEO
- Technical SEO audit & remediation A forensic look at how search engines and AI crawlers actually experience your site — then a fix list your developers can ship, in priority order.
- Google Discover & Google News For publishers who live on Discover and Top Stories: the technical setup, editorial standards and monitoring that make that traffic more predictable.
- GEO & AI search visibility Get cited in AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. Measure where you appear in answers today and build what earns the citation.
- Core update & traffic-loss recovery When traffic falls off a cliff, find out exactly what happened, what is fixable, and what you should stop chasing.
- Content & editorial SEO strategy Decide what to publish, update, consolidate and retire — and give writers and editors the briefs and workflow to do it every day.
- Site migrations & replatforming Change CMS, domain or architecture without losing a year of traffic. Planned before launch, checked on launch day, monitored after.
- Programmatic & templated pages Pages at scale that add real value per URL, so growth comes from coverage instead of tripping the next quality update.
Social & Video
- Social strategy & platform plan Decide which platforms earn your effort, what each one is for, and the formats that win there — written down as a plan the whole team can follow.
- Content calendar & daily publishing Your accounts run every day: planned, packaged for each platform and posted on schedule, with fast response when news or trends break.
- Short-form video: Reels, Shorts & TikTok Repeatable short-form formats your team can produce every week, built around the first three seconds.
- YouTube channel growth Channel positioning, packaging and retention — the levers that decide whether YouTube recommends you.
- Social team management I run your social team and freelancers day to day: briefs, reviews, standards and the workflow that keeps everyone shipping.
- Community management Comments, DMs and the people who care most about you — handled consistently, with a plan for when things go wrong.
- Reporting & analytics A monthly report in plain language: what worked, what did not, and what we are changing next month.
Operations
- Org design & role architecture A structure where every team knows what it owns, every role has a clear job, and growth does not mean more meetings.
- Hiring & assessment Raise the bar on every hire for editors, SEO, social, audience and operations roles. I design the role and the test, and sit in on final rounds.
- Training & onboarding Get new hires productive fast and keep experienced people sharp, with training built on your own content and tools.
- AI-era retraining Move working teams onto AI-assisted workflows without losing quality, accuracy or morale. Retrain the people you have instead of replacing them.
- SOPs & workflow design Documented processes from pitch to publish to performance review, so quality does not depend on who is working that day.
- KPI systems & operating cadence The numbers each team owns, the dashboards that show them, and the meetings that act on them.
- Executive communications Prepare leaders for the rooms, stages and interviews that matter — and for explaining change to their own teams.
- Media partnerships, sales & PR Distribution, licensing and revenue partnerships with the platforms audiences use, plus the sales story and earned media to go with them.
Proprietary Technology
- AI content pipelines Systems that watch your sources and competitors, find the stories worth doing, research them and hand editors a ranked queue of drafts.
- Custom WordPress plugins Tools that live inside the editor your team already uses, instead of another tab and another login.
- Search & Discover intelligence Score headlines, images and topics before you publish, using your own GA4 and Search Console history.
- Internal linking & content agents Agents that suggest internal links, refresh old content and fill gaps — grounded in your archive and your data.
- Product content & roundup builders Turn product URLs and data into consistent comparisons, roundups and product copy, reviewed before anything goes live.
- Analytics dashboards & newsrooms One place for site, social and video performance, with recommendations on what to make next.
- Video production tooling Record once and publish everywhere: tools for teleprompter recording, horizontal and vertical edits and assembled rough cuts.
- Workflow automation & data migrations Connect your CMS, analytics, social and Slack, and move fragile spreadsheets into real databases that write clean content back.
Where to start
Most publishers start with the SEO & GEO Diagnostic.
It's a fixed $10,000, it ends in a written roadmap, and the fee is credited toward a retainer if we keep working together. I've pre-filled a typical plan in the builder — adjust it, then send it to me.
Tell me what you're trying to change.
Start with a fixed-price Strategy Intensive or Diagnostic, or configure an ongoing engagement in the builder. Retained engagements start at $5,000 a month.