For e-commerce platforms & retailers
When shoppers ask an AI what to buy, be the answer.
Category architecture, product content, social commerce and the teams behind them. I help e-commerce platforms and retailers grow organic revenue as search and shopping move into AI assistants.
What's changing
Three pressures I hear about every week.
Shopping is moving into AI answers
Buyers ask assistants for recommendations, and the brands with clean product data and real authority get named.
Catalog scale creates technical debt
Faceted navigation, thin product pages and duplicate categories waste crawl budget and dilute rankings.
Content teams can't keep up
Product copy, buying guides and social video need systems, not more freelancers.
How I help
Four practices, built for e-commerce.
SEO & GEO
Category and product page architecture, faceted crawl traps, feeds, and showing up when shoppers ask an AI what to buy.
Explore the practiceSocial & Video
Short-form video, creator content and social that sells without feeling like an ad.
Explore the practiceOperations
Content, merchandising and marketing teams that grew fast and now need structure, SOPs and accountable metrics.
Explore the practiceProprietary Technology
Product content generation, comparison and listicle builders, feed tooling and merchandising dashboards.
Explore the practiceServices
What I can do for e-commerce.
Every service here can stand alone or run as part of an ongoing engagement.
SEO & GEO
- Technical SEO audit & remediation A forensic look at how search engines and AI crawlers actually experience your site — then a fix list your developers can ship, in priority order.
- GEO & AI search visibility Get cited in AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. Measure where you appear in answers today and build what earns the citation.
- Core update & traffic-loss recovery When traffic falls off a cliff, find out exactly what happened, what is fixable, and what you should stop chasing.
- E-commerce & product search Category architecture, product pages and feeds that rank in search, show up in shopping surfaces and get recommended by AI assistants.
- Site migrations & replatforming Change CMS, domain or architecture without losing a year of traffic. Planned before launch, checked on launch day, monitored after.
- Programmatic & templated pages Pages at scale that add real value per URL, so growth comes from coverage instead of tripping the next quality update.
Social & Video
- Social strategy & platform plan Decide which platforms earn your effort, what each one is for, and the formats that win there — written down as a plan the whole team can follow.
- Content calendar & daily publishing Your accounts run every day: planned, packaged for each platform and posted on schedule, with fast response when news or trends break.
- Short-form video: Reels, Shorts & TikTok Repeatable short-form formats your team can produce every week, built around the first three seconds.
- Social team management I run your social team and freelancers day to day: briefs, reviews, standards and the workflow that keeps everyone shipping.
- Community management Comments, DMs and the people who care most about you — handled consistently, with a plan for when things go wrong.
- Creator & partner collaborations Collaborations with creators and partner pages that reach new audiences without feeling like an ad.
- Reporting & analytics A monthly report in plain language: what worked, what did not, and what we are changing next month.
Operations
- Org design & role architecture A structure where every team knows what it owns, every role has a clear job, and growth does not mean more meetings.
- Hiring & assessment Raise the bar on every hire for editors, SEO, social, audience and operations roles. I design the role and the test, and sit in on final rounds.
- Training & onboarding Get new hires productive fast and keep experienced people sharp, with training built on your own content and tools.
- AI-era retraining Move working teams onto AI-assisted workflows without losing quality, accuracy or morale. Retrain the people you have instead of replacing them.
- SOPs & workflow design Documented processes from pitch to publish to performance review, so quality does not depend on who is working that day.
- KPI systems & operating cadence The numbers each team owns, the dashboards that show them, and the meetings that act on them.
- Executive communications Prepare leaders for the rooms, stages and interviews that matter — and for explaining change to their own teams.
- Media partnerships, sales & PR Distribution, licensing and revenue partnerships with the platforms audiences use, plus the sales story and earned media to go with them.
Proprietary Technology
- Custom WordPress plugins Tools that live inside the editor your team already uses, instead of another tab and another login.
- Search & Discover intelligence Score headlines, images and topics before you publish, using your own GA4 and Search Console history.
- Internal linking & content agents Agents that suggest internal links, refresh old content and fill gaps — grounded in your archive and your data.
- Product content & roundup builders Turn product URLs and data into consistent comparisons, roundups and product copy, reviewed before anything goes live.
- Workflow automation & data migrations Connect your CMS, analytics, social and Slack, and move fragile spreadsheets into real databases that write clean content back.
Where to start
Most e-commerce teams start with the SEO & GEO Diagnostic.
It's a fixed $10,000, it ends in a written roadmap, and the fee is credited toward a retainer if we keep working together. I've pre-filled a typical plan in the builder — adjust it, then send it to me.
Tell me what you're trying to change.
Start with a fixed-price Strategy Intensive or Diagnostic, or configure an ongoing engagement in the builder. Retained engagements start at $5,000 a month.