An operator, not a spectator.

My career has run through every era of digital media: the portal years, the rise of search, the social-referral boom, the shift to video, and now the arrival of AI answer engines. Each time, the playbook changed faster than most organizations did.

I've been on the operating side for all of it. I've founded companies and sold them. I've led content, audience and social teams at publishers read by hundreds of millions of people. I've managed more than 500 million followers across social and video platforms, and helped drive more than 100 billion content sessions.

Along the way I coached executives for the national spotlight, built press and brand programs from a blank page, and negotiated distribution and revenue partnerships with the largest technology platforms in the world. More recently I've been building the tools too — AI content systems, search intelligence and video production tooling.

Now I work independently, with a small number of publishers, e-commerce platforms and brands at a time. You get me — not a junior team behind a senior name.