Publishers
Content intelligence pipelines
Monitor feeds and competitors, cluster emerging stories with AI, research them, and hand editors a ranked queue of drafts with sources.
Typical starting point Prototype · $15K–$25K
The Lab
Proprietary tools, built for your workflow.
The Lab is where I design and build custom systems for clients: AI content pipelines, search intelligence, internal linking agents, analytics newsrooms and video tooling. Every one is built on your data, around your team — and handed over for you to own.
The question this answersWhat could we build that our competitors can't simply buy?
What I build
Systems I design and build for clients.
Each is an example of a system I have built before and can build for you — scoped to your content, data and workflow.
Publishers
Discover & search prediction engines
Score headlines, images and topics against Google Discover and search signals before publishing, using your own GA4 and Search Console history.
Typical starting point Production · $50K–$75K
Publishers · E-commerce
Internal linking agents
Suggest contextual internal links inside the WordPress editor, grounded in your own archive and performance data.
Typical starting point Prototype · $15K–$25K
E-commerce · Publishers
Product roundup & comparison builders
Turn product URLs into ranked, spec-consistent "best of" drafts with affiliate calls to action, reviewed before anything publishes.
Typical starting point Prototype · $15K–$25K
Publishers · Brands
Social packaging generators
Generate platform-specific titles, descriptions, storyboards and memes from a published story or brief, in your brand voice.
Typical starting point Prototype · $15K–$25K
Publishers · Brands
Analytics newsrooms
One dashboard for video, social and site performance with recommendations on what to make next — including monetization milestones.
Typical starting point Production · $50K–$75K
Publishers · Brands
Video production tooling
Record once, publish horizontal and vertical; teleprompter and capture workflows; automated rough cuts from a planned rundown.
Typical starting point Production · $50K–$75K
Publishers
Structured content databases
Replace fragile spreadsheets and page builders with a real database that writes clean content back to WordPress at scale.
Typical starting point Production · $50K–$75K
Principles
How Lab builds are different.
You own it
Code, prompts and documentation are yours on final payment. No license fees, no lock-in.
Operator-designed
Built by someone who has run the workflow, so the output is something an editor actually trusts.
Human in the loop
Tools draft, rank and recommend. People approve. Nothing publishes on its own unless you decide it should.
Prototype first
A working tool in weeks, on real data. Only what earns its place gets hardened for production.
FAQ
Questions people ask
Who owns the code?
You do. Everything I build for you is yours on final payment. I keep only my general know-how.
Which AI models do you use?
Whichever fits the job — usually current Claude or OpenAI models, chosen per task on quality and cost. Your API keys, your account, your data.
Do you work with our developers?
Yes. I can build and hand off, or pair with your team so they own it from day one.
What does the Care plan include?
Model and API upgrades, bug fixes, monitoring and small improvements. Larger changes are scoped separately at the hourly rate.
Find the workflow worth building for.
Start with a fixed-price Strategy Intensive or Diagnostic, or configure an ongoing engagement in the builder. Retained engagements start at $5,000 a month.