Proprietary Technology · Built for you, owned by you
I design and build proprietary systems for publishers and commerce teams — AI content pipelines, search and Discover intelligence, internal linking agents, analytics newsrooms, and the WordPress plugins that tie them into how your team already works. You own what I build.
The question this answersWhich of our workflows should we build tools for, and what should they cost?
Services
Every system is designed around your content, data and workflow — and handed over for you to own.
Systems that watch your sources and competitors, find the stories worth doing, research them and hand editors a ranked queue of drafts.
For: Publishers Brands
Tools that live inside the editor your team already uses, instead of another tab and another login.
For: Publishers E-commerce Brands
Score headlines, images and topics before you publish, using your own GA4 and Search Console history.
For: Publishers E-commerce
Agents that suggest internal links, refresh old content and fill gaps — grounded in your archive and your data.
For: Publishers E-commerce
Turn product URLs and data into consistent comparisons, roundups and product copy, reviewed before anything goes live.
For: E-commerce Publishers
One place for site, social and video performance, with recommendations on what to make next.
For: Publishers Brands
Record once and publish everywhere: tools for teleprompter recording, horizontal and vertical edits and assembled rough cuts.
For: Publishers Brands
Connect your CMS, analytics, social and Slack, and move fragile spreadsheets into real databases that write clean content back.
For: Publishers E-commerce Brands
The shift
Off-the-shelf software gives everyone the same capabilities, which means it gives no one an edge. The companies pulling ahead are building thin, sharp internal tools on top of frontier AI models — tuned to their content, their data and their workflow.
The hard part isn't the model. It's knowing which workflow is worth automating, what the output has to look like before an editor trusts it, and where a human stays in the loop. That is operator knowledge, not engineering knowledge — and it's where most AI projects fail.
I've spent 25 years inside these workflows and the last several building the tools: content intelligence systems, search prediction engines, editorial databases and video tooling. I scope hard, ship a working prototype fast, and harden only what earns its place.
Framework
Four stages. You can stop after any one of them and keep everything built so far.
Map the workflows, rank the opportunities by return, and choose the one to build first.
A working tool on your real data, in the hands of the people who will use it, within weeks.
Hardening, security, integrations, documentation and a clean handoff to your team.
Model upgrades, fixes and monitoring, so the tool keeps working as the platforms change.
Who it's for
Content intelligence, Discover and search prediction, internal linking and newsroom analytics.
More for publishersProduct content generation, comparison and listicle builders, feed tooling and merchandising dashboards.
More for e-commerceContent engines, social packaging tools and reporting that connects content to revenue.
More for brandsPricing
You own everything I build for you on final payment.
Start here
$10,000 fixed fee
Two to three weeks mapping your workflows and data, ranking automation opportunities by return, and scoping the first build.
Credited toward a build that starts within 30 days.
Add to my planMost chosen
$15,000
A working tool on your real data, used by your team, in 4–8 weeks.
Production
$50,000
Hardened, integrated and documented, ready for daily use across the team.
After launch
20% of build / year
Minimum $1,000 a month. Model upgrades, fixes and monitoring. Larger changes at $300 an hour.
ConfigureFAQ
You do. Everything I build for you is yours on final payment. I keep only my general know-how.
Whichever fits the job — usually current Claude or OpenAI models, chosen per task on quality and cost. Your API keys, your account, your data.
Yes. I can build and hand off, or pair with your team so they own it from day one.
Model and API upgrades, bug fixes, monitoring and small improvements. Larger changes are scoped separately at the hourly rate.
Start with a fixed-price Strategy Intensive or Diagnostic, or configure an ongoing engagement in the builder. Retained engagements start at $5,000 a month.