Operations · Teams, leadership & partnerships
Hiring, training, retraining and the leadership around them. I help media and commerce companies build operating models that scale — including the executive communications, partnerships, sales and PR that carry the business to market.
The question this answersIs our team built for the business we are trying to become?
Services
Each service can stand alone or run as part of an ongoing engagement. Tags show who it is built for.
A structure where every team knows what it owns, every role has a clear job, and growth does not mean more meetings.
For: Publishers E-commerce Brands
Raise the bar on every hire for editors, SEO, social, audience and operations roles. I design the role and the test, and sit in on final rounds.
For: Publishers E-commerce Brands
Get new hires productive fast and keep experienced people sharp, with training built on your own content and tools.
For: Publishers E-commerce Brands
Move working teams onto AI-assisted workflows without losing quality, accuracy or morale. Retrain the people you have instead of replacing them.
For: Publishers E-commerce Brands
Documented processes from pitch to publish to performance review, so quality does not depend on who is working that day.
For: Publishers E-commerce Brands
The numbers each team owns, the dashboards that show them, and the meetings that act on them.
For: Publishers E-commerce Brands
Prepare leaders for the rooms, stages and interviews that matter — and for explaining change to their own teams.
For: Brands Publishers E-commerce
Distribution, licensing and revenue partnerships with the platforms audiences use, plus the sales story and earned media to go with them.
For: Publishers Brands E-commerce
The shift
Most growth problems are operating problems in disguise. Traffic drops that are really process gaps. Social teams that can't ship because approval takes three days. Senior hires who fail because the role was never defined.
AI has made this urgent. Every content, search and social workflow is being rebuilt, and the people doing that work need to be retrained, not replaced — with clear roles, new SOPs, and managers who know what good looks like now.
I've built teams from nothing and led them at scale. I work on the org chart, the workflows, the hiring bar, and the leaders who have to communicate all of it — inside the company, to partners and in the press.
Framework
Five disciplines that decide whether a company gets better as it gets bigger.
Org structure, role architecture, spans of control and who owns which number.
Scorecards, work-sample assessments and sourcing that raise the bar with every hire.
Onboarding, SOPs and AI-era retraining so the team can run the new playbook.
KPIs, dashboards and an operating cadence that surfaces problems early.
Executive messaging, partnerships, sales and PR that carry the strategy outside the building.
Who it's for
Newsrooms and content teams retooling for AI, flat budgets, and platform partnerships that change every year.
More for publishersContent, merchandising and marketing teams that grew fast and now need structure, SOPs and accountable metrics.
More for e-commerceLeadership communication, press readiness, and building in-house content and social teams from scratch.
More for brandsPricing
Add a second practice and save 15% on it; a third saves 25%. Commit for 6 or 12 months and save more.
Start here
$10,000 fixed fee
A 3–4 week review of org design, workflows, KPIs and leadership communication, ending in an operating plan with owners and dates.
Credited toward a retainer that starts within 30 days.
Add to my planAdvisory
$5,000 / month
Senior direction without the overhead.
3-month minimum
ConfigureMost chosen
$10,000 / month
I work inside your team every week.
3-month minimum
ConfigureFractional
$15,000 / month
I lead the function as part of your leadership team.
6-month minimum
ConfigureHiring & training
FAQ
No. Hire & Assess designs the role, builds the assessment and runs the final rounds with you. Sourcing stays with your team or your recruiter.
Yes. Training programs are built around your actual tools and content, not generic prompts, and include updated SOPs the team keeps.
Messaging, interview and media preparation, keynote and panel coaching, and the internal communication that goes with a change in strategy.
I help you structure the deal, prepare the negotiation, and bring the relationships where I have them. You sign.
Start with a fixed-price Strategy Intensive or Diagnostic, or configure an ongoing engagement in the builder. Retained engagements start at $5,000 a month.