Social & Video · 500M+ followers managed
I've managed more than 500 million followers across social and video platforms. I run your social media end to end — the strategy, the posting and the team — for one flat monthly fee.
The question this answersWho is going to run our social media properly, every single day?
Services
Each service can stand alone or run as part of an ongoing engagement. Tags show who it is built for.
Decide which platforms earn your effort, what each one is for, and the formats that win there — written down as a plan the whole team can follow.
For: Publishers E-commerce Brands
Your accounts run every day: planned, packaged for each platform and posted on schedule, with fast response when news or trends break.
For: Publishers E-commerce Brands
Repeatable short-form formats your team can produce every week, built around the first three seconds.
For: Publishers E-commerce Brands
Channel positioning, packaging and retention — the levers that decide whether YouTube recommends you.
For: Publishers Brands
I run your social team and freelancers day to day: briefs, reviews, standards and the workflow that keeps everyone shipping.
For: Publishers E-commerce Brands
Comments, DMs and the people who care most about you — handled consistently, with a plan for when things go wrong.
For: E-commerce Brands Publishers
Collaborations with creators and partner pages that reach new audiences without feeling like an ad.
For: E-commerce Brands
A monthly report in plain language: what worked, what did not, and what we are changing next month.
For: Publishers E-commerce Brands
The shift
Every platform is a landlord. Facebook, Instagram, YouTube, TikTok, Threads, X and Snapchat each give and take reach on their own schedule — and the referral traffic that built media businesses a decade ago is a fraction of what it was.
The winners stopped treating social as a pipe for links. They build platform-native formats, post with discipline, and turn attention into things they own: newsletters, accounts, apps and customers.
That takes someone who owns it every day: which platforms earn the effort, what each one is for, how the team works, and why packaging — the title, the thumbnail, the first three seconds — decides more than the content itself.
Framework
Five moves that turn rented reach into an owned audience. Each one feeds the next.
Formats built for how each platform is actually consumed, not cross-posted from somewhere else.
Titles, thumbnails, hooks and first frames engineered and tested like the product they are.
A calendar the team can keep, posted on time, every time, on every platform you run.
Deliberate paths from follower to subscriber, account holder or customer.
Reporting that ties content to results and tells the team what to make next.
Who it's for
Falling referral traffic, platform-native video, and newsroom social teams stretched across too many platforms.
More for publishersShort-form video, creator content and social that sells without feeling like an ad.
More for e-commerceA clear point of view per platform, founder and executive presence, and consistent posting.
More for brandsPricing
Add a second practice and save 15% on it; a third saves 25%. Commit for 6 or 12 months and save more.
One simple offer
$10,000 / month
I run your social media end to end.
3-month minimum
Add to my planFAQ
Strategy, the content calendar, posting across your platforms, managing your social team or freelancers, community management and a monthly report. One flat monthly fee.
Facebook, Instagram, Threads, YouTube, TikTok, X, Snapchat and LinkedIn — whichever ones earn the effort for your business.
Your team, freelancers or both. I direct it, package it, post it and manage the people making it. We agree the volume up front.
Three months. After that it runs month to month with 30 days' notice.
Start with a fixed-price Strategy Intensive or Diagnostic, or configure an ongoing engagement in the builder. Retained engagements start at $5,000 a month.