SEO & GEO · Strategy + Technical
Search now answers before it sends. I help publishers, retailers and brands earn visibility across Google, Discover, AI Overviews, ChatGPT and Perplexity — with the technical foundation and editorial strategy to keep it.
The question this answersHow do we stay visible when search engines answer the question themselves?
Services
Each service can stand alone or run as part of an ongoing engagement. Tags show who it is built for.
A forensic look at how search engines and AI crawlers actually experience your site — then a fix list your developers can ship, in priority order.
For: Publishers E-commerce Brands
For publishers who live on Discover and Top Stories: the technical setup, editorial standards and monitoring that make that traffic more predictable.
For: Publishers Brands
Get cited in AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. Measure where you appear in answers today and build what earns the citation.
For: Publishers E-commerce Brands
When traffic falls off a cliff, find out exactly what happened, what is fixable, and what you should stop chasing.
For: Publishers E-commerce
Decide what to publish, update, consolidate and retire — and give writers and editors the briefs and workflow to do it every day.
For: Publishers Brands
Category architecture, product pages and feeds that rank in search, show up in shopping surfaces and get recommended by AI assistants.
For: E-commerce
Change CMS, domain or architecture without losing a year of traffic. Planned before launch, checked on launch day, monitored after.
For: Publishers E-commerce Brands
Pages at scale that add real value per URL, so growth comes from coverage instead of tripping the next quality update.
For: E-commerce Publishers
The shift
For twenty years the deal was simple: you publish, Google ranks, readers click. That deal is being rewritten in real time. AI Overviews, AI Mode, ChatGPT and Perplexity now synthesize answers from a handful of sources — and the click, when it comes, goes to the sources they trust.
That doesn't make SEO obsolete. It makes the fundamentals non-negotiable: pages machines can crawl and parse, entities they can recognize, authority they can verify, and work original enough to be worth citing. GEO isn't a separate discipline with a separate vendor. It's what good search strategy looks like now.
Most teams are fighting this with yesterday's playbook — volume, keyword templates, and traffic reports that stopped telling the truth two core updates ago. I work on the system: what you publish, how it's built, how it's measured, and who owns it.
Framework
Five layers, bottom to top. An answer engine can only cite you if every layer below holds.
Crawling, rendering, speed, index hygiene, and the feeds and sitemaps Google News and Discover depend on.
Structured data, entities, taxonomy and internal linking that tell machines exactly what you are about.
Author identity, sourcing, reputation and E-E-A-T signals a model can actually verify.
First-party data, reporting, testing and point of view that an answer engine cannot get anywhere else.
Share of answer, citation tracking, Discover and News performance, and revenue per session — not just rank.
Who it's for
Discover volatility, AI Overviews eating informational traffic, and newsroom workflows that weren't built for either.
More for publishersCategory and product page architecture, faceted crawl traps, feeds, and showing up when shoppers ask an AI what to buy.
More for e-commerceEntity and authority building so you are the brand AI assistants recommend — for companies, founders and personal brands.
More for brandsPricing
Add a second practice and save 15% on it; a third saves 25%. Commit for 6 or 12 months and save more.
Start here
$10,000 fixed fee
A 3–4 week forensic review of technical health, content, authority and AI visibility, ending in a prioritized 90-day roadmap.
Credited toward a retainer that starts within 30 days.
Add to my planAdvisory
$5,000 / month
Senior direction without the overhead.
3-month minimum
ConfigureMost chosen
$10,000 / month
I work inside your team every week.
3-month minimum
ConfigureFractional
$15,000 / month
I lead the function as part of your leadership team.
6-month minimum
ConfigureProjects
FAQ
The surfaces are different; the foundations aren't. Answer engines lean on the same crawl, entity and authority signals search engines do, then add their own preferences for clear, citable, original sources. I treat it as one strategy with GEO-specific measurement and content work layered on.
I set strategy and technical direction, write the specs and review the work. Your developers, editors or agency execute. At the Fractional level I run the function, including vendors and hiring.
No one honest can. I commit to a clear diagnosis, a prioritized roadmap, agreed KPIs and a cadence for reporting against them.
Technical fixes can move numbers in weeks. Authority and content changes compound over quarters. The Diagnostic tells you which kind of problem you have.
Yes, and often. Many engagements are me setting direction and holding the agency to a higher standard.
Start with a fixed-price Strategy Intensive or Diagnostic, or configure an ongoing engagement in the builder. Retained engagements start at $5,000 a month.