Advisor to publishers, e-commerce & brands
Scale is a system. I build the system.
For more than 25 years I've grown audiences, businesses and teams at the top of digital media — founding and selling companies, leading teams at some of the internet's most-read publishers, and managing more than 500 million followers across social and video. Now I bring that operating playbook to companies that want to scale.
Point of view
The web changed underneath everyone. Most playbooks didn't.
Search engines answer before they send. Social platforms reward the content that keeps people on-platform. AI is rewriting every workflow in the building. The companies that treat these as separate problems — an SEO vendor here, a social agency there, a tools budget somewhere else — spend more and fall further behind.
I work on them as one system: how you get found, how you build an audience you own, how your team operates, and which tools you should build instead of buy. Senior judgment, clear scope, and work your team keeps after I'm gone.
Practices
Four practices. One operating system for growth.
SEO & GEO
Strategy and technical optimization for Google, Discover, News, AI Overviews, ChatGPT and Perplexity.
Retainers from $5K/moSocial & Video
Full social media management — strategy, posting and team — from someone who has managed 500M+ followers.
Managed for $10K/moOperations
Hiring, training, retraining, executive communications, partnerships, sales and PR — the operating model behind growth.
Retainers from $5K/moProprietary Technology
Custom AI systems, internal tools and WordPress plugins, designed by an operator and owned by you.
Builds from $15KWho I help
Built for the businesses I've spent a career inside.
For digital publishers
Publishers
News, lifestyle, entertainment and niche publishers rebuilding for AI search and platform volatility.
See how I helpFor e-commerce platforms & retailers
E-Commerce
Retailers, marketplaces and DTC platforms growing organic and social revenue.
See how I helpFor brands, founders & personal brands
Brands
Consumer and B2B brands, founders, executives and personal brands building authority.
See how I helpHow engagements work
Diagnose first. Then commit.
Every engagement starts with a fixed-price look under the hood. If we keep working together, the fee is credited toward your retainer.
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Diagnose
Strategy Intensive or Diagnostic
One focused day, or a 2–4 week forensic review, ending in a written, prioritized roadmap.
$2.5K–$10K
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Commit
Advisory, Embedded or Fractional
Choose how deep I go: senior direction, weekly work inside your team, or leading the function.
$5K–$15K/mo
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Build
Proprietary technology
Where a tool beats a process, I build it — scoped, prototyped and handed over. You own the code.
$15K–$75K
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Hand off
Your team keeps it
SOPs, training and dashboards stay behind, so the results don't leave when I do.
Included
The Lab
Tools that give you an edge no one can buy.
Content intelligence pipelines, Discover prediction engines, internal linking agents, analytics newsrooms, video tooling. I design and build proprietary systems for your workflow — and you own them.
Explore The Lab- Content intelligence pipelinesPublishers
- Discover & search prediction enginesPublishers
- Internal linking agentsPublishers · E-commerce
- Product roundup & comparison buildersE-commerce · Publishers
- Social packaging generatorsPublishers · Brands
Let's find out what's holding growth back.
Start with a fixed-price Strategy Intensive or Diagnostic, or configure an ongoing engagement in the builder. Retained engagements start at $5,000 a month.